Pink Beach gets its name from the colour of the sand which throws a pink hue, something to do with the broken-down shells of a tiny marine creature that lives amongst the coral here and is most notable at sunrise and sunset. It is a particularly beautiful beach, even without the pink sand and the views of the surrounding bays from a nearby hill are stunning. Pink Beach is located an hours drive east of Kuta and it is popular, especially on weekends, in spite of its remote location. It used to be difficult to reach by road – the last 10 kilometres were particularly bad but it has recently been upgraded. there is a small charge to enter Pink Beach, around 25,000 rupiah per person, though it may be a little more now, which supposedly goes towards beach maintenance.